Sosiologi sastra merupakan pengetahuan tentang sifat dan perkembangan masyarakat dari atau mengenai sastra karya para kritikus dan sejarahwan yang terutama mengungkapkan pengarang yang dipengaruhi oleh status lapisan masyarakat tempat ia berasal, ideologi, politik, dan sosialnya, kondisi ekonomi serta khalayak yang ditujunya (KBBI, 2010). Dalam novel Kambing dan Hujan karya Mahfud Ikhwan ini menceritakan hal yang sangat krusial yang ada pada masyarakat Indonesia tentang adanya perbedaan pendapat walau mereka berada di naungan yang sama sehingga analisis novel ini dilakukan secara sosiologi sastra. Novel ini menceritakan tentang hubungan sensitif antara NU dan Muhammadiyah di kehidupan kita namun dituangkan dalam bentuk cerita bernuansa romeo juliet antara Mif yang merupakan anak utara penganut Islam modern (yang identik dengan Muhammadiyah) dan Fauzia yang merupakan anak selatan penganut Islam tradisional (yang identik dengan Nahdlatul Ulama). Walaupun mereka hidup di kampung yang sa...
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The social media and app industry has benefited a lot during this pandemic . The increase in the number of daily visitor activities can be said to have skyrocketed. For example Tiktok, is well known in Chinese by the name Dǒuyīn duǎnshìpín means "short video vibrato", is a social networking and video platform Chinese music that go to the public on September 2016 by Zhang Yiming, founder Toutiao. The app allows users to create their own short music videos.
From the results of the App Annie survey in the second quarter of 2020 , the number of visitors to the Tiktok application in Indonesia has increased by almost 25%. Applications Tiktok, besides increasing the number of daily, is also a category of application is not a game number one most downloaded in the world based on calculation Sensor Tower in August 2020. This result is one proof that the Tiktok trend is mushrooming among Indonesian people.
The Tiktok application, like other social media applications, has an unlimited variety of content, such as the Tiktok Challenge. This trend provides certain challenges for people who wish to do so. The Challenge trend on Tiktok presents a new phenomenon among its users, especially during the current pandemic. People during the pandemic, mostly spend time indoors with their closest relatives, in accordance with government recommendations that prohibit crowding activities in public . As revealed by the BPS survey that 38.75% less often leave the house than before the pandemic. So, they have a tendency to do various activities at home and sometimes feel bored on certain occasions. This triggers people to start doing different activities than usual.
Creativity
Previously, pandemic humans had a myriad of outdoor activities. Then, they suddenly find themselves in a position to just stay in the house. So, gradually there will be a rejection from within them. Myers said that the attitude has nothing to do with behavior, so both of this are affect each other. This is not much different when compared to people who have solid activities and then shift by only doing certain activities. This then triggers the trend of doing unique activities such as challenges in Tiktok. With the existence of these challenges, somebody will tend to be stimulated in generating new ideas.
Psychoanalyst Martin Wangh describes the boredom experienced by some people as a process of entering a fantasy world. Thus, someone who lacks external stimulation tends to be easily discouraged. Even so, research by psychologists Gasper and Middledwood from Pennsylvania State University found that those who feel bored tend to do better on creativity tests.
Facts related to people's creativity during the pandemic have been seen in the past year. There are various home activities such as gardening and sports. While in Tiktok there are several trends such as, wipe it down using a media wet glazing then rubbed down and see the face turned into idols desirable, trend Color Challenge test people's creativity combines a variety of styles of dress with colors different, the trend sport, unique dance trends and so on.
Entertainment Consumption
People's consumption patterns during the pandemic are not limited to basic needs. The average person nowadays seems to make their gadgets a major part of their life, this also applies to the consumption patterns of entertainment-related things that shift to online. This is related to Semenik's opinion in his book entitled Advertising and promotions: An integrated brand approach around consumption culture in society. He revealed that humans consume something based on functions and emotions related to pleasure and lifestyle. Ads and electronic media have been inevitable part of the process of the selection of goods and services. Thus, they consume a product of goods and services that can increase the gain in achieving emotional value. This behavior is what causes some people to watch or do something that they find interesting and possibly triggers an adrenaline rush. Like the challenge dance from Kai, who is a member of EXO ( Korean boy group), he dances with his background dancer with a bottle of mineral water on his head. However, by EXO-L (as EXO fans are called). The dance was changed by bringing various items till a living creatures such as LPG, mattresses, cats, and even chickens on the head.
Today's entertainment consumption behavior often adapts to certain trends that can be said to be very unique and creative, and are no longer stagnant. Therefore, the current scale of cultural trends is usually limited by time and can change at any time. For people who are not too focused on certain trends, this challenge phenomenon may be underestimated. So, in the future it will gradually recede. This factor underlies Tiktok users to innovate in each of their content.
Eventually people began to get used to the activity in the house and reduce all outdoor activities deemed too important in past pandemics. Thus, this habit is able to contain the number of further spread of the virus. However, we all also hope that the pandemic will end soon so that normal activities can run properly.
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